The Story
Born and raised in India, Avni’s designer Avni Trivedi spent her formative years immersed in the rich history, vibrant fashion and beautiful art of Indian culture. From a young age, the crafts of local artisans fascinated Trivedi, who fell in love with the handmade fabrics she scouted out at artisan fairs in the villages of Gujarat. As she learned commerce from her grandfather, who headed a textile research unit, and ingenuity from her mother, a successful entrepreneur in India’s fashion industry, the young Trivedi began designing clothes from local handmade fabrics as a hobby.
The designer continued pursuing that hobby as she studied business, relocated to the United States, and spent five years working for large corporations. In 2010, the Boston-based Trivedi decided to abandon the corporate world in order to bring forth her dream, the Avni fashion brand. With Avni, Trivedi blends her Eastern heritage with her Western urban aesthetic to create a contemporary cultural connection for women. Each collection is marked by the designer’s signature elegant, wearable silhouettes crafted from those unique, luscious fabrics that are all hand-made by artisans in the small villages of India.
“I have had the opportunity to travel all over India and meet artisans in their homes. The light and fire that emanates from their work is the inspiration that has put me on this unique journey. I hope to touch the hearts of people by connecting them to the creative and simple world of the artisan.” -Avni Trivedi
